transformative impact of crowdfunding on poultry farming in
2020, the onset of the Covid-19 pandemic had an extremely
detrimental effect on agribusiness SMEs in Africa. The enforced
lockdowns meant that supply chains were disrupted, and markets
rendered inaccessible, thereby putting agribusinesses in a
perilous financial state.
help partner agribusiness SME’s sustain their operations
during the pandemic, 2SCALE resorted to crowdfunding as a
way to help the companies to raise money. The first phase
went well, with a total of $151,543 being raised. Given the
prolonged effects of the pandemic, there was a need to explore
ways of helping partner agribusiness SME’s sustain their
operations in 2021 due to the after-effects of the pandemic.
2SCALE facilitated a second cohort of the crowdfunding campaign
in May 2021. The second cohort had a total of 53 SMEs from
Kenya, Mali, and Nigeria participating – up from 38
in 2020. A total of $174,573 was raised, and over $109,000
matched by 2SCALE.
Poultry – How They Mobilized Support
of the participant SMEs in the 2021 2SCALE Crowdfunding was
Homerange Poultry Kenya Limited – one of the partnerships
that is focused on the poultry value chain in Kenya. The main
objective for HPK to venture into crowdfunding was to crowdsource
for funding to enable them to establish a chicken and feed
aggregation centre in Makueni County, Kenya.
a rigorous month of campaigning, HPK managed to raise KES
949,242(USD 8,839) – exceeding their initial target
of KES 650,000(USD 5,745). In addition to exceeding the target,
HPK also managed to have the most donors (1111 unique individual
donors) out of all 58 participating SMEs in the cohort. 2SCALE
also matched stakeholder contributions with KES 262,156 (USD
2,343) with the achievement of most donors earning them an
additional bonus amount of KES 194,807(USD 1722).
mentality from the start was to mobilize as many people as
contribute. They did not necessarily have to contribute a
lot because if a lot of people donate even a little, it adds
up to something significant,” says Ian Mutwiri, the
CEO of Homerange Poultry.
posted in all the farmer training groups that we have interacted
with since the inception of HPK with the appeal to support.
We even resorted to calling people personally and this really
made a huge difference. I mobilized my personal networks including
my school alumni groups and also mobilized all HPK staff to
do the same. Eventually, the approach worked and what we raised
exceeded even our expectations by far.”
of the Aggregation Center
aggregation centre in Emali town in Makueni County was launched
in October 2021 and is now fully operational. The centre serves
an expansive geographical scope, ranging from Emali, Mulala,
Salama, and Kibwezi. The centre has a shop/information center
where farmers can learn more about HPK and get extension services
support as well as a store/warehouse where chicken feed is
collected by farmers. Some of the products sold at the shop
are KARI Improved Kienyeji Day old chicks, specially formulated
poultry feeds for KARI breed (Chick Mash, Growers Mash and
Layers Mash), and mineral supplements (calcium and vitamins).
far, the centre has been able to create over 50 direct jobs
if you count aggregators, transporters, loaders, salespeople
and that in itself is a huge impact in the local area. Farmers
are benefiting by virtue of them having quality inputs close
to their farms. We intentionally want to change the game in
terms of how customers are served. To us our focus is on creation
of quality not on price. For our farmers to do better, they
have to be certain that we have their best interests at heart
and not just focused on profits like most businesses,”
on the impact that the aggregation centre is having on poultry
production in the area, Ian envisions opening up similar centres
in Kibwezi, Voi, and Mariakani in the near future to meet
the needs of indigenous chicken farmers in Kenya.
further reading please visit https://www.2scale.org/fr/updates/the-transformative-impact-of-crowdfunding-on-poultry-farming-in-kenya-fr
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